ZBW MediaTalk

by Claudia Sittner

It all started with the article by ZBW colleague Nicole Clasen in August 2020: User Experience for Libraries: The Best Tools and Methods for Beginners. By the way, I recommend this article to everyone who is not yet familiar with UX. I then found the topic of “user experience in libraries” so exciting that I started a series of interviews. People in charge of UX from infrastructure institutions in eight European countries had their say, from staff from small and specialised libraries in individual subject areas to national libraries and purely digital services. For the curious: You can find the list of institutions at the end of this article.

The questions were always the same. For the purely digital Finnish services of finna, we varied them a little. The period: August 2020 to April 2022, which means that the coronavirus pandemic interfered with the interviewees’ UX activities everywhere. This article is based on the answers to the last interview question, „What are your tips for libraries that would like to start with UX? What is a good starting point?“ and on my own research. It offers an overview and starting points for all those who would like to get started with user experience in libraries but don’t know exactly how – of course without claiming to be complete.

Exchange ideas at the UX Roundtable

In July 2021, ZBW colleagues Alena Behrens and Nicole Clasen launched a UX Roundtable. Since then, it has taken place online about four times a year. The aim is to exchange ideas about user experience and usability in libraries and at universities across institutional boundaries in the German-speaking world and thus make libraries and information facilities more human-centred. From 2023 onwards, the informal UX Roundtable will merge into a Special Interest Group (SIG) “User Experience in Libraries” at the professional association for employees in libraries “Berufsverband Information Bibliothek“ (BIB, German).

The SIG is aimed at colleagues from public and academic libraries, from other information institutions as well as from research and teaching. From newcomers to library all-rounders to UX experts, everyone is welcome! If you are interested, please contact Alena Behrens or Nicole Clasen from the user services department of the ZBW – Leibniz Information Centre for Economics or Sina Menzel from the UX Office at the university library of the Freie Universität Berlin.

Attend a UX conference

Library staff from academic and public libraries from all over the world meet every summer for this interactive conference at a venue in the UK. “I attended the UXLib Conference a couple of years ago and I found the talks and workshops incredibly interesting and inspiring. Reach out to other staff members doing similar things to what you would like to do. I met a few people at the conference that were very helpful in keeping in contact and were happy to exchange ideas, etc.” (Aimee Andersen, UK). The international conference “User Experience in Libraries” (#UXLibs) focuses on a specific aspect of UX research and design each time; for example, “UX and Organisational Culture” in 2022, “From Research to Design” in 2019 or “Inclusion” in 2018.

The visit of the “International Conference on Performance Measurement in Libraries” is also interesting for UX novices. The goal of library performance measurement and evaluation is to understand how well a library is meeting the needs of stakeholders in order to make improvements. Key features of library performance measurement also include the active use of qualitative and quantitative data to improve services and the user experience, and the communication of the results and outcomes of assessment activities.

Looking around on websites

Andy Priestner is considered a pioneer in the field of UX in libraries in Europe. In addition to workshops and the annual #UXLibs conference, his website offers helpful information for getting started.

Ned Potter’s website is also worth a visit. Tip for beginners: the resource list for UX in libraries provides a good introduction to the basics.

Read articles and studies

  1. What is a UX librarian?
  2. UX in libraries: It’s all about inclusion!
  3. The presentation “User-oriented design of library websites” (PDF, German) by Martin Blenkle offers a very impressive and entertaining introduction to the basic problems users have with library websites thanks to many examples. For example, in response to the question “What are the most common problems with library websites?” a user wrote on Twitter “The site is most overtly ‘about the library’ when it should be that the site *is* the library.”
  4. Users at the Center of Everything – A crash course in UX for your library by Callan Bignoli and Lauren Stara.
  5. Ethnographic study of the library at Fresno Pacific University (California, USA, PDF), albeit from 2009. The two guiding questions of the study: What is student life like at a public comprehensive university in the early 21st century? How might the library better adapt its services to student practices while still accomplishing the educational mission of an academic library? The aim was to use this to increase library usage and improve the user experience.
  6. The Only UX Reading List Ever, although not specifically library related and last updated five years ago.
  7. UX Myths, for fun: collects the most common misconceptions about user experience and explains why they are not true.

The classic way: get into the subject with books

If you work in a library, this tip might seem obvious: but there are a few books that are particularly useful for getting started with UX.

  1. Useful, Usable, Desirable: Applying User Experience Design to Your Library by Aaron Schmidt and Amanda Etches
  2. User Experience in Libraries – Applying Ethnography and Human-Centred Design edited by Andy Priestner and Matt Borg
  3. Good Services – How to Design Services that Work by Lou Downe
  4. The Design of Everyday Things by Don Norman
  5. Rocket Surgery Made Easy – The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug. “I really recommend Krug’s method for usability testing – it’s easy to set up, can be done remotely, and always leads to actionable insights.” (Kitte Dahrén, Sweden)
  6. Universal Methods of Design by Bella Martin and Bruce Hanington: The book contains guidance on 100 research methods, synthesis/analysis techniques and research findings.
  7. A Handbook of User Experience Research & Design in Libraries by Andy Priestner is a must-read according to Kitte Dahrén (Sweden), as are all the yearbooks of the #UXLibs conference, all available on their website.
  8. The User Experience Team of One: A Research and Design Survival Guide by Leah Buley.
  9. User Experience in the Library (PDF), Routledge FreeBook with various excerpts from other books, is also good for reading into them and for checking if they are worth buying.

Get started with the Design Thinking Toolkit

“Design Thinking for Libraries” offers a great free toolkit that help you get started, it is filled with practical advice and plenty library related examples.” says Larissa Tijsterman from the University of Amsterdam Library in her interview.

Stay up to date on the topic with newsletters

This tip is from the interview with Kitte Dahrén from the Swedish SLU University Library, at different locations: The “Nielsen Norman Group offers a lot of useful articles and a newsletter well worth subscribing to.”

“From the UX guru Andy Priestner there is also a mailing list. In it he also promotes the annual #UXLibs conference he co-organises.” says ZBW colleague Alena Behrens .

Find like-minded people on Twitter

The library scene’s favourite social network also offers a communicative entry point for the topic of user experience, for example via the hashtags #uxlib, #uxlibs, #libux, #libraryux. Other helpful hashtags are #uxresearch, #uxdesign, #userexperience, #libraries. “For me, it all started with watching Twitter, which allowed me to understand what is being done and offered in other libraries. Then I followed a training course with Nathalie Clot, director of the Angers University library, to understand and use UX methods.” (Nicolas Brunet-Mouyen, Paris).

Lively discussions about and many ideas on UX in libraries can be found on Twitter. It is also easy to get in touch with the experts. In addition, there are several accounts that are worth following. Here is a small selection to get you started:

  1. Not surprisingly: Andy Priestner: Consultant/trainer User Experience Research & Design, failure, LEGO Serious Play. Creator: @UXLibs. Book: A Handbook of UX Research & Design in Libraries.
  2. UX in Libraries: International community sharing User Experience (UX) research & design practice in libraries. Annual conference & yearbooks. UXLibs7 will take place in June 2023.
  3. WeaveUX: Journal of Library User Experience. Open access, peer-reviewed journal published by @M_Publishing and managed by a team of passionate library UXers.
  4. Nathalie Clot: University Librarian @BUAngers, Angers, France. #Antifragilista Advocacy for useful, usable and desirable libraries #Uxlibs #BUAPro, She/her.

Eight steps for a successful UX in your library: these are the tips from European experts.

Below are the condensed and summarised tips for getting started with user experience from the experts we interviewed. In the course of the interviews, these eight steps emerged:

  1. Identify the status quo: “Start mapping out what are the goals and strategy of the organisation. Map existing services and identify bottlenecks that need to be addressed.” (Margus Veimann, Estonia)
  2. Pick low-hanging fruits: “Don’t try to move mountains the first thing you do. Start small, and preferably with something where you control the whole process and can act on stuff that you learn. Let’s say that you and your colleagues argue about some detail, solve it by simply asking or observing your users.” (Kitte Dahrén, Sweden)
  3. Or: “Start with the ‚low hanging fruits‘ – namely problem areas you already know about – and with changes that can be made with relatively little effort. Being successful here will then give you the required motivation to continue, and for these projects, simple UX methods are usually sufficient. You can save advanced techniques for later.” (Jarmo Schrader, Germany)

  4. Have the courage to experiment: “It is mandatory to experiment and always include user research and small learning experiments in every project. This is a cornerstone for creating services that are valuable and accessible for different user groups.” (Margus Veimann, Estonia)
  5. Convince the management: “First and foremost, it is very important to have a sponsor to support your goals. When referring to sponsors, I mean management. If they believe in the idea, they are also willing to invest the necessary resources.” (Jane Makke, Estonia)
  6. Or: “In order to make UX truly embedded you need your management on board, but with time and patience, this way of working in your team can create a ripple effect in your organisation.” (Kitte Dahrén, Sweden)

  7. Look beyond your own nose: “To look at what other institutions are already doing is a great starting point. (…) Learn from those that have gone before you! We found that the Library User Experience Community is strong and incredibly supportive and helpful. If in doubt, reach out to people and ask some questions. In our experience Library UXers are more than happy to chat and share advice and thoughts.” (Sinéad Beverland, UK)
  8. Get out and start: “Leaving the house at an early stage and interacting with the users is a key. It is customary that we think that we know all the answers and have the best solution how to solve users’ problems but usually this is the source of the failure.” (Margus Veimann, Estonia)
  9. Keep at it: “However, needs are continually changing – it’s not as if we will ever have reached the stage where we can say: Things will stay like this for ever.” (Ninon Frank, Germany)
  10. Allow mistakes and learn from them: This is the only way to gain insights into what is not working. “Don’t be too hard on yourself, you are meant to make mistakes that is how you discover new insights. Give it time, you might not always end up with a deliverable but you are making waves of change which will be noticeable later on.” (Larissa Tijsterman, Netherlands)

Background: These eight libraries participated

UX staff from infrastructures in eight European countries have now had their say, from small specialist libraries in individual subject areas to national libraries and purely digital services:

  1. Germany: Jarmo Schrader and Ninon Frank from the University Library of Hildesheim,
  2. United Kingdom: Aimee Andersen and Sinéad Beverland from the libraries at the University of Westminster,
  3. Estonia: Margus Veimann and Jane Makke from the National Library of Estonia in Tallinn,
  4. Finland: Riitta Peltonen and Pasi Tiisanoja from Finna, a package of digital services,
  5. France: Nicolas Brunet-Mouyen from the library of the Cergy Paris University,
  6. the Netherlands: Larissa Tijsterman from the University of Amsterdam Library,
  7. Sweden: Kitte Dahrén from the library of the Swedish University of Agricultural Sciences, at different locations,
  8. Slovenia: Tomaž Ulčakar from the Central Economics Library at the University of Ljubljana.

You can find the collected interviews – and some other contributions on user experience in libraries – on ZBW MediaTalk under the keyword User Experience.

Interview partners wanted!
We are looking forward to receiving more examples from all over the world! If you would like to take part in the series “UX in Libraries” or know of an institution that deals with UX, we would be happy to receive an !

This text has been translated from German.

This might also interest you:

About the Author:

Claudia Sittner studied journalism and languages in Hamburg and London. She was a long time lecturer at the ZBW publication Wirtschaftsdienst – a journal for economic policy, and is now the managing editor of the blog ZBW MediaTalk. She is also a freelance travel blogger (German), speaker and author. She can also be found on LinkedIn, Twitter and Xing.
Portrait: Claudia Sittner©

Claudia Sittner studied journalism and languages in Hamburg and London. She was a long time lecturer at the ZBW publication Wirtschaftsdienst – a journal for economic policy, and is now the managing editor of the blog ZBW MediaTalk. She is also a freelance travel blogger (German), speaker and author. Portrait: Claudia Sittner©

Next Post