{"id":34351,"date":"2019-01-15T13:24:01","date_gmt":"2019-01-15T13:24:01","guid":{"rendered":"https:\/\/www.zbw-mediatalk.eu?p=34351"},"modified":"2021-05-27T07:20:59","modified_gmt":"2021-05-27T07:20:59","slug":"digitale-trends-2019-welche-themen-werden-dieses-jahr-wichtig","status":"publish","type":"post","link":"https:\/\/www.zbw-mediatalk.eu\/de\/2019\/01\/digitale-trends-2019-welche-themen-werden-dieses-jahr-wichtig\/","title":{"rendered":"Digitale Trends 2019: Welche Themen werden dieses Jahr wichtig?"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:3286,&quot;href&quot;:&quot;https:\\\/\\\/www.gartner.com\\\/smarterwithgartner\\\/gartner-top-10-strategic-technology-trends-for-2019&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20251027112142\\\/https:\\\/\\\/www.gartner.com\\\/smarterwithgartner\\\/gartner-top-10-strategic-technology-trends-for-2019&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-14 06:12:27&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-09 08:40:08&quot;,&quot;http_code&quot;:403}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-09 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06:13:28&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3292,&quot;href&quot;:&quot;https:\\\/\\\/www.jwtintelligence.com\\\/trend-reports\\\/the-future-100-2019&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20191211083941\\\/https:\\\/\\\/www.jwtintelligence.com\\\/trend-reports\\\/the-future-100-2019\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-14 06:13:30&quot;,&quot;http_code&quot;:403}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-14 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06:13:42&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-14 06:13:42&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3299,&quot;href&quot;:&quot;https:\\\/\\\/www.cio.de\\\/a\\\/die-wichtigsten-it-trends-2019,3591803&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.cio.de\\\/article\\\/3691678\\\/die-wichtigsten-it-trends-2019.html&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3300,&quot;href&quot;:&quot;https:\\\/\\\/qz.com\\\/1513164\\\/the-21-biggest-retail-trends-to-look-out-for-in-2019&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20250719235753\\\/https:\\\/\\\/qz.com\\\/1513164\\\/the-21-biggest-retail-trends-to-look-out-for-in-2019&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-14 06:17:19&quot;,&quot;http_code&quot;:403}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-14 06:17:19&quot;,&quot;http_code&quot;:403},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:3301,&quot;href&quot;:&quot;https:\\\/\\\/www.forbes.com\\\/sites\\\/danielnewman\\\/2018\\\/09\\\/11\\\/top-10-digital-transformation-trends-for-2019\\\/#13e2b7103c30&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20260314063935\\\/https:\\\/\\\/www.forbes.com\\\/sites\\\/danielnewman\\\/2018\\\/09\\\/11\\\/top-10-digital-transformation-trends-for-2019\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-04-09 08:40:09&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-09 08:40:09&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><b>von Birgit Fingerle<\/b> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32853\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div1-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>In 2019 bleibt k\u00fcnstliche Intelligenz eines der <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-10-strategic-technology-trends-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">wichtigsten Technologiethemen<\/a>; sie wird auch in der Unterhaltungsindustrie eine gr\u00f6\u00dfere Rolle spielen. <a href=\"https:\/\/www.trendreports.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u201eAI Entertainment\u201c<\/a> bezeichnet unter anderem die Mitwirkung k\u00fcnstlicher Intelligenz bei der Erstellung von Musik und Filmen. Auch der Einsatz von <a href=\"https:\/\/www.edsurge.com\/news\/2018-12-29-3-emerging-technologies-that-will-reshape-education-in-2019\" target=\"_blank\" rel=\"noopener noreferrer\">K\u00fcnstlicher Intelligenz im Bildungsbereich<\/A> wird 2019 an Fahrt gewinnen: So werden etwa mit ihrer Hilfe Inhalte besser an den Hintergrund der Lernenden angepasst werden. In diesem Zuge gewinnen auch Fragen rund um die <a href=\"https:\/\/www.thenextweb.com\/contributors\/2018\/11\/26\/to-achieve-ethical-ai-we-need-better-training-and-boundaries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ethik von KI<\/a> (\u201cEthical AI\u201c) an Bedeutung. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32856\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div2-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Zu den <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-10-strategic-technology-trends-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technologietrends 2019<\/a> geh\u00f6rt erneut Blockchain. Die Blockchain-Technologie dient als Inspiration f\u00fcr die Spiele- und Unterhaltungsindustrie und wird zunehmend in traditionelle Unterhaltungsformate integriert (<a href=\"https:\/\/www.trendreports.com\" target=\"_blank\" rel=\"noopener noreferrer\">Blockchain Entertainment<\/a>). \u201cTraceable Transparency\u201d nennt sich ein Trend, demzufolge Blockchain-Plattformen Kundinnen und Kunden erh\u00f6hte Transparenz bieten, indem sie es erm\u00f6glichen, den Weg von Waren zu verfolgen. Blockchain kommt auch zum Einsatz beim Trend \u201cConsumercentric Automation\u201c. Zu dem Trend geh\u00f6ren unter anderem responsive Flaschenetiketten, die ma\u00dfgeschneiderte Interaktionen erm\u00f6glichen, Flaschen, die dem Teilen von Musik dienen, und All-In-One-Produktcodes, die Blockchain, Machine Learning und die Cloud f\u00fcr die Personalisierung einsetzen. <\/p>\n<p>Blockchain-Technologie wird auch eingesetzt, um Interaktion und Engagement auf Community-Plattformen anzukurbeln. Der Trend nennt sich <a href=\"https:\/\/www.youtube.com\/watch?v=FASqDtzsp4c&#038;feature=youtu.be&#038;inf_contact_key=b892603ef37a93a4a6d376c6ad414e657dc4b46e9c6445e9efa55954e1d9c172\" target=\"_blank\" rel=\"noopener noreferrer\">\u201eSocialized Blockchain\u201d<\/a> und d\u00fcrfte f\u00fcr den Kontext von Open Science sehr interessant sein. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32857\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div3-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Augmented Reality, Virtual Reality und Mixed Reality f\u00fchren zu neuen immersiven Erlebnissen. <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-10-strategic-technology-trends-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner<\/a> geht davon aus, dass 70 Prozent der Unternehmen bis 2022 mit diesen Technologien experimentieren werden. Traditionelle Praktiken, Rituale und Mythen werden in Augmented Reality transformiert und erm\u00f6glichen es so, dass Geschichte in einer neuen Form dargestellt werden kann und mehr als bislang die Bed\u00fcrfnisse heutiger Nutzerinnen und Nutzer anspricht (Augmented Tradition).<\/p>\n<p>Virtual Reality f\u00f6rdert Empathie und erm\u00f6glicht so hilfreiche Tools f\u00fcr den Umgang mit anderen Menschen, etwa im Bereich der Kundenbeziehungen (Functional Empathy). Was die Schnittstellen zu Nutzerinnen und Nutzern betreffen, so werden zudem <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/08\/29\/digital-marketing-trends-that-are-changing-the-way-we-market-to-consumers\/#544bf8496891\" target=\"_blank\" rel=\"noopener noreferrer\">Voice Search und Interactive Chatbots<\/a> 2019 wichtiger. <a href=\"https:\/\/www.edsurge.com\/news\/2018-12-29-3-emerging-technologies-that-will-reshape-education-in-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Augmented Reality, Voice und andere zuk\u00fcnftige Schnittstellen<\/a> gewinnen ebenso im Bildungsbereich an Bedeutung. Etwas widerspr\u00fcchlich mag es da wirken, dass im Einzelhandel 2019 die einfache Bestellung per SMS an Bedeutung gewinnt. Dieser Trend wird als <a href=\"https:\/\/www.jwtintelligence.com\/trend-reports\/the-future-100-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201eText Commerce\u201c<\/a> bezeichnet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32858\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div4-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Museen, die ihre Ausstellungskonzepte an deren Instagram-F\u00e4higkeit orientieren, indem sie zum Beispiel mit K\u00fcnstlerinnen und K\u00fcnstlern kooperieren, die eine breite Masse und j\u00fcngere Zielgruppe ansprechen, werden auch 2019 unter der Trendbezeichnung \u201eAesthetic Exhibition&#8221; eine Rolle spielen. <a href=\"https:\/\/www.trendreports.com\" target=\"_blank\" rel=\"noopener noreferrer\">Contemporized History<\/a> hei\u00dft ein weiterer Trend, der insbesondere f\u00fcr Museen interessant ist. Durch den Einsatz moderner Technologien wie K\u00fcnstlicher Intelligenz, Augmented Reality und 3D-Druck k\u00f6nnen Museen und andere Organisationen die Interaktion mit Ausstellungsst\u00fccken f\u00f6rdern und so Kunstgeschichte zum Leben erwecken. Mit Hilfe neuer Technologien werden so vermehrt immersive und st\u00e4rker die Interaktivit\u00e4t f\u00f6rdernde Museen geschaffen, die ein neues Level an Stimulation und Engagement erreichen (<a href=\"https:\/\/www.jwtintelligence.com\/trend-reports\/the-future-100-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Museum Futures<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32859\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div5-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Die Digitalisierung ver\u00e4ndert die <a href=\"https:\/\/www.cio.de\/a\/7-digital-trends-fuer-2019,3592973\" target=\"_blank\" rel=\"noopener noreferrer\">Erwartungen an physische R\u00e4ume ebenso wie an haptische Produkte<\/a>. Online- und Offline-Verhalten und Erfahrungen pr\u00e4gen sich gegenseitig und physische wie digitale R\u00e4ume verschmelzen in Arbeits-, Konsum- und Privatwelt weiter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32863\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div6-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Auch am Arbeitsplatz halten Technologien vermehrt Einzug und sollen ihn intelligenter und effizienter machen. Zum Trend \u201eIntelligent Workplace\u201c geh\u00f6ren unter anderem mit Augmented Reality angereicherte Handb\u00fccher f\u00fcr das berufliche Training, smarte Workstations, die dabei unterst\u00fctzen, dass Meetings effizienter werden, und intelligente, Alexa-m\u00e4\u00dfige Arbeitsplatzassistenten. Durch Automatisierung und K\u00fcnstliche Intelligenz erm\u00f6glichte Effizienzgewinne veranlassen Unternehmen zudem dazu, mit Arbeitszeitmodellen zu experimentieren (<a href=\"https:\/\/www.jwtintelligence.com\/trend-reports\/the-future-100-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Workanomics<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32862\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div7-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Open Data und Open Source bekommen eine noch gr\u00f6\u00dfere Bedeutung, zumal ihr zentraler Wert f\u00fcr Innovationen erkannt wird. Bis Ende 2020 wird laut Gartner die Anzahl der Citizen Data Scientists f\u00fcnfmal so schnell wachsen wie die Anzahl der professionellen Data Scientists. Unternehmen werden sich nach ihrer Unterst\u00fctzung umsehen, um ihnen fehlende Kapazit\u00e4ten zur Datenanalyse auszugleichen. Gleichzeitig wird ein gro\u00dfer Teil der Datenanalyseaufgaben durch augmentierte Analysetools automatisiert werden und so die Produktivit\u00e4t erh\u00f6ht werden  (Augmented Analytics).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32861\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div8-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Der Wandel im Mediensektor geht auch in 2019 weiter. Der Trend \u201eMediavolution\u201c bedeutet dabei keineswegs allein den Wandel zum Digitalen. Denn zum Teil erfreuen sich auch Printprodukte gro\u00dfer Beliebtheit. <\/p>\n<p>Podcasts werden auch in 2019 weiter eine gro\u00dfe Rolle spielen. Da sie sich mittlerweile einer gro\u00dfen Beliebtheit erfreuen, gehen auch Markenhersteller vermehrt dazu \u00fcber, <a href=\"https:\/\/www.youtube.com\/watch?v=FASqDtzsp4c&#038;feature=youtu.be&#038;inf_contact_key=b892603ef37a93a4a6d376c6ad414e657dc4b46e9c6445e9efa55954e1d9c172\" target=\"_blank\" rel=\"noopener noreferrer\">Branded Podcasts<\/a> anzubieten, die interessanten Content beinhalten, ohne aufdringlich Werbung zu machen. <\/p>\n<p>Gleichzeitig wird der Einfluss sozialer Medien auf die Psyche zunehmend kritisch hinterfragt und ein gesunder, weniger stressiger Umgang mit ihnen r\u00fcckt in den Fokus. <a href=\"https:\/\/www.jwtintelligence.com\/trend-reports\/the-future-100-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cSocial Media Wellbeing\u201d<\/a> nennt sich dieser Trend. In diesem Zuge sei auch darauf hingewiesen, dass Nutzerinnen und Nutzer auch in 2019 vermehrt den Fokus auf den Schutz ihrer pers\u00f6nlichen Daten legen werden. Dies kommt auch durch die Entwicklung neuer Produkte unter dem Stichwort \u201eConsumer-champion Tech\u201c zum Ausdruck, die dieses Bed\u00fcrfnis ber\u00fccksichtigen. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9.jpg\" alt=\"\" width=\"900\" height=\"90\" class=\"aligncenter size-full wp-image-32860\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9.jpg 900w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-300x30.jpg 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-768x77.jpg 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-860x86.jpg 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-680x68.jpg 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-500x50.jpg 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-400x40.jpg 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-250x25.jpg 250w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-200x20.jpg 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-100x10.jpg 100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-76x8.jpg 76w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2019\/01\/div9-50x5.jpg 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul>\n<li>The Future 100: <a href=\"https:\/\/www.jwtintelligence.com\/trend-reports\/the-future-100-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019<\/a><\/li>\n<li><a href=\"https:\/\/www.trendreports.com\" target=\"_blank\" rel=\"noopener noreferrer\">2019 Trend Hunter Trend Report<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=FASqDtzsp4c&#038;feature=youtu.be&#038;inf_contact_key=b892603ef37a93a4a6d376c6ad414e657dc4b46e9c6445e9efa55954e1d9c172\" target=\"_blank\" rel=\"noopener noreferrer\">Top 20 Trends in 2019 Forecast &#8211; TrendHunter.com&#8217;s 2019 Trend Report<\/a><\/li>\n<li><a href=\"https:\/\/www.lead-digital.de\/content-marketing-trends-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Die 7 Content-Marketing-Trends 2019<\/a><\/li>\n<li><a href=\"https:\/\/www.lead-digital.de\/technologie-trends-2019-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Die Technologie-Trends f\u00fcrs Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.thenextweb.com\/contributors\/2018\/12\/11\/creative-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">The creative trends dominating mainstream and independent media<\/a><\/li>\n<li><a href=\"https:\/\/www.thenextweb.com\/contributors\/2018\/11\/30\/10-innovative-technologies-with-potential-impact-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 innovative technologies with potential impact for business<\/a> <\/li>\n<li><a href=\"https:\/\/www.thenextweb.com\/entrepreneur\/2018\/11\/06\/8-tech-predictions-that-will-define-2019-eit-digital-challenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 expert predictions on what will define tech in 2019<\/a> <\/li>\n<li><a href=\"https:\/\/www.edsurge.com\/news\/2018-12-29-3-emerging-technologies-that-will-reshape-education-in-2019\" target=\"_blank\" rel=\"noopener noreferrer\">3 emerging technologies that will reshape education in 2019<\/a> <\/li>\n<li><a href=\"https:\/\/www.cio.de\/a\/die-wichtigsten-it-trends-2019,3591803\" target=\"_blank\" rel=\"noopener noreferrer\">Die wichtigsten IT-Trends 2019<\/a> <\/li>\n<li><a href=\"https:\/\/qz.com\/1513164\/the-21-biggest-retail-trends-to-look-out-for-in-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 21 biggest retail trends to look out for in 2019<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2018\/09\/11\/top-10-digital-transformation-trends-for-2019\/#13e2b7103c30\" target=\"_blank\" rel=\"noopener noreferrer\">Top 10 Digital Transformation Trends for 2019<\/a><\/li>\n<li><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-top-10-strategic-technology-trends-for-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner Top Ten Strategic Technology Trends for 2019<\/a>. <\/li>\n","protected":false},"excerpt":{"rendered":"<p>In diesem Blogpost stellen wir ausgew\u00e4hlte Trends und Technologiethemen vor, deren Bedeutung f\u00fcr Bibliotheken, Informationszentren und Open Science in 2019 voraussichtlich wichtiger wird. <\/p>\n","protected":false},"author":6,"featured_media":34972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"footnotes":""},"categories":[76],"tags":[1773,791,1775,1776],"hashtags":[],"class_list":["post-34351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovationsmanagement","tag-trendueberwachungen","tag-trends","tag-trends-de","tag-trendthemen-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/34351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/comments?post=34351"}],"version-history":[{"count":1,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/34351\/revisions"}],"predecessor-version":[{"id":39511,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/34351\/revisions\/39511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media\/34972"}],"wp:attachment":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media?parent=34351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/categories?post=34351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/tags?post=34351"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/hashtags?post=34351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}