{"id":306,"date":"2011-03-10T10:39:23","date_gmt":"2011-03-10T10:39:23","guid":{"rendered":"https:\/\/www.zbw-mediatalk.eu\/?p=306"},"modified":"2022-10-07T06:56:28","modified_gmt":"2022-10-07T06:56:28","slug":"senkt-amazon-den-preis-fur-den-kindle-auf-0-euro","status":"publish","type":"post","link":"https:\/\/www.zbw-mediatalk.eu\/de\/2011\/03\/senkt-amazon-den-preis-fur-den-kindle-auf-0-euro\/","title":{"rendered":"Senkt Amazon den Preis f\u00fcr den Kindle auf 0 Euro?"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:7352,&quot;href&quot;:&quot;http:\\\/\\\/news.cnet.com\\\/8301-17938_105-20040764-1.html#ixzz1GBgNCWTo\\&quot;&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.cnet.com\\\/&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:7353,&quot;href&quot;:&quot;http:\\\/\\\/www.heise.de\\\/newsticker\\\/meldung\\\/Amazon-verkauft-mehr-E-Books-als-gedruckte-Taschenbuecher-Update-1180014.html&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.heise.de\\\/newsticker\\\/meldung\\\/Amazon-verkauft-mehr-E-Books-als-gedruckte-Taschenbuecher-Update-1180014.html&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6414,&quot;href&quot;:&quot;https:\\\/\\\/www.mockupworld.co\\\/free\\\/category\\\/iphone&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20260312101827\\\/https:\\\/\\\/www.mockupworld.co\\\/free\\\/category\\\/iphone\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-31 11:56:54&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-31 11:56:54&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6919,&quot;href&quot;:&quot;https:\\\/\\\/www.mockupworld.co\\\/free\\\/category\\\/ipad&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20260331192706\\\/https:\\\/\\\/www.mockupworld.co\\\/free\\\/category\\\/ipad\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-04-05 18:27:25&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-05 18:27:25&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:7354,&quot;href&quot;:&quot;http:\\\/\\\/www.geekwire.com\\\/2011\\\/reasons-amazoncom-give-kindle\\&quot;&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/www.geekwire.com\\\/2011\\\/reasons-amazoncom-give-kindle\\&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>Es ist bislang nur ein Ger\u00fccht \u2013 jedoch ein recht \u00fcberzeugendes. Wie <a href=\"http:\/\/news.cnet.com\/8301-17938_105-20040764-1.html#ixzz1GBgNCWTo&quot;\" target=\"_blank\" rel=\"noopener noreferrer\">Cnet berichtet<\/a>, k\u00f6nnte Amazon schon bald dazu \u00fcbergehen, ausgew\u00e4hlten Kunden (etwa Prime-Nutzern) kostenlose Kindles zur Verf\u00fcgung zu stellen. Hintergrund dieser \u00dcberlegung ist die Tatsache, dass der Versandh\u00e4ndler bis heute eigentlich kaum am Verkauf des Readers verdient \u2013 und das, obwohl das Ger\u00e4t das am h\u00e4ufigsten bestellte Produkt Amazons ist. Nein, tats\u00e4chlich (und wenig \u00fcberraschend) verdient das Unternehmen am Vertrieb der elektronischen B\u00fccher. Hier ist Amazon der Marktf\u00fchrer (zwischen 70 und 80 Prozent), erst vor wenigen Wochen wurde bekannt, dass heute <a href=\"http:\/\/www.heise.de\/newsticker\/meldung\/Amazon-verkauft-mehr-E-Books-als-gedruckte-Taschenbuecher-Update-1180014.html\" target=\"_blank\" rel=\"noopener noreferrer\">mehr E-Books als Taschenb\u00fccher<\/a> \u00fcber die Ladentheke gehen. \u00dcber 810.000 elektronische Titel befinden sich derzeit im Programm.<\/p>\n<p>Amazon ist kein Hardware-Produzent, sondern H\u00e4ndler. Um den Absatz  der E-Books anzukurbeln, muss das Publikum zwangsl\u00e4ufig mit kompatiblen Readern oder Apps ausgestattet werden. Es ist kein Wunder, dass die dritte Generation des Kindle um 25 Prozent im Preis gesenkt wurde. Amazon l\u00e4sst keinen Zweifel daran, dass ein profitabler Verkauf der Hardware eher nebens\u00e4chlich ist: sonst h\u00e4tte das Unternehmen den Kindle Shop nicht f\u00fcr so viele andere Plattformen (<a href=\"https:\/\/www.mockupworld.co\/free\/category\/iphone\/\">iPhone<\/a>, <a href=\"https:\/\/www.mockupworld.co\/free\/category\/ipad\/\">iPad<\/a>, Android) verf\u00fcgbar gemacht. Der Buchabsatz steht eben im Vordergrund.<\/p>\n<p><object width=\"600\" height=\"368\"><param name=\"movie\" value=\"http:\/\/www.youtube-nocookie.com\/v\/p9r75S14MNo?fs=1&amp;hl=de_DE&amp;rel=0&amp;hd=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube-nocookie.com\/v\/p9r75S14MNo?fs=1&amp;hl=de_DE&amp;rel=0&amp;hd=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"600\" height=\"368\"><\/embed><\/object><\/p>\n<p>Weitere Gr\u00fcnde, die f\u00fcr einen kostenlosen oder stark verg\u00fcnstigten Kindle sprechen, hat der Venture Capitalist Scott Jabobsen auf dem Blog <a href=\"http:\/\/www.geekwire.com\/2011\/reasons-amazoncom-give-kindle&quot;\" target=\"_blannk\" rel=\"noopener noreferrer\">GeekWire<\/a> zusammengefasst:<\/p>\n<ol>\n<li>Kindle owners buy a lot more books. Amazon could probably pay for the hardware over 2-3 years from the extra book margin.<\/li>\n<li>Amazon is 70 percent to 80 percent of the e-book market. While it\u2019s growing rapidly,\u00a0it\u2019s still small. Getting a lot more Kindles out there could help accelerate overall market growth.<\/li>\n<li>Lock-in. While Amazon is more open than Apple, they are still a closed ecosystem. Getting more customers invested in their platform sooner will make it harder for them to leave.<\/li>\n<li>Cost curve. Amazon\u2019s cost to produce Kindle (particularly WiFi version) gets cheaper as they produce more volume; could see a (less than) $50 cost to Amazon in the next one to two years. Makes it easier to give away.<\/li>\n<li>They know the power of free. (See Amazon Prime, Unlimited Video Streaming for Prime members.)<\/li>\n<li>They can afford it\u2026 and they are playing to win.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Es ist bislang nur ein Ger\u00fccht \u2013 jedoch ein recht \u00fcberzeugendes. Wie Cnet berichtet, k\u00f6nnte Amazon schon bald dazu \u00fcbergehen, ausgew\u00e4hlten Kunden (etwa Prime-Nutzern) kostenlose Kindles zur Verf\u00fcgung zu stellen. Hintergrund dieser \u00dcberlegung ist die Tatsache, dass der Versandh\u00e4ndler bis heute eigentlich kaum am Verkauf des Readers verdient \u2013 und das, obwohl das Ger\u00e4t das [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"footnotes":""},"categories":[1149],"tags":[1193,1322,1461,1642],"hashtags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-de","tag-amazon-de","tag-e-books-de","tag-kindle-de","tag-leser"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":3,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":35763,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/306\/revisions\/35763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media\/21153"}],"wp:attachment":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/tags?post=306"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/hashtags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}