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13:42:54&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-17 13:42:54&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6681,&quot;href&quot;:&quot;http:\\\/\\\/www.ragan.com\\\/Main\\\/Articles\\\/48818.aspx&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20150615015125\\\/http:\\\/\\\/www.ragan.com:80\\\/Main\\\/Articles\\\/48818.aspx&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-31 12:31:52&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-05 05:17:19&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-17 13:42:53&quot;,&quot;http_code&quot;:403}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-17 13:42:53&quot;,&quot;http_code&quot;:403},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6682,&quot;href&quot;:&quot;http:\\\/\\\/www.socialmediaexaminer.com\\\/instagram-marketing-guide&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20260102230143\\\/https:\\\/\\\/www.socialmediaexaminer.com\\\/instagram-marketing-guide\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-31 12:31:54&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-05 05:17:20&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-17 13:42:53&quot;,&quot;http_code&quot;:403}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-17 13:42:53&quot;,&quot;http_code&quot;:403},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6683,&quot;href&quot;:&quot;https:\\\/\\\/storify.com\\\/UMDLibraries\\\/libraries-on-instagram&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20180107193814\\\/https:\\\/\\\/storify.com\\\/UMDLibraries\\\/libraries-on-instagram&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-31 12:31:55&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-04-05 05:17:21&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-04-17 13:42:52&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-17 13:42:52&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:6684,&quot;href&quot;:&quot;http:\\\/\\\/www.nypl.org\\\/blog\\\/2015\\\/01\\\/06\\\/10-best-book-related-instagram-accounts&quot;,&quot;archived_href&quot;:&quot;https:\\\/\\\/web-wp.archive.org\\\/web\\\/20220312110747\\\/https:\\\/\\\/www.nypl.org\\\/blog\\\/2015\\\/01\\\/06\\\/10-best-book-related-instagram-accounts&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2026-03-31 12:31:57&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-05 05:17:21&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-17 13:42:52&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-17 13:42:52&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><em>W\u00e4hrend Markenartikelhersteller die soziale Foto-Plattform <a title=\"http:\/\/instagram.com\/\" href=\"http:\/\/instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> zunehmend f\u00fcr sich entdecken, scheinen Bibliotheken mit hoher Reichweite dort bislang eine Ausnahmeerscheinung zu sein. K\u00f6nnen Bibliotheken zwischen Dekorationstipps und Highlights aus privaten Alltagsgeschichten einen festen Platz finden? Wie lassen sich hohe Interaktionsraten erzielen? <\/em><\/p>\n<p>Neben <a title=\"https:\/\/www.pinterest.com\/\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> geh\u00f6rt die Foto-Plattform Instagram zu den <a title=\"http:\/\/techcrunch.com\/2014\/11\/25\/tumblr-overtakes-instagram-as-fastest-growing-social-platform-snapchat-is-the-fastest-growing-app\/\" href=\"http:\/\/techcrunch.com\/2014\/11\/25\/tumblr-overtakes-instagram-as-fastest-growing-social-platform-snapchat-is-the-fastest-growing-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">am st\u00e4rksten wachsenden Social Networks weltweit<\/a> und in <a title=\"http:\/\/netzoekonom.de\/2014\/12\/09\/instagram-und-snapchat-sind-die-grossen-gewinner-in-deutschland\/\" href=\"http:\/\/netzoekonom.de\/2014\/12\/09\/instagram-und-snapchat-sind-die-grossen-gewinner-in-deutschland\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deutschland<\/a>. Hinsichtlich der Anzahl der aktiven Nutzer hat das zu Facebook geh\u00f6rende Social Network bereits <a title=\"http:\/\/recode.net\/2014\/12\/10\/instagram-hits-300-million-users-now-larger-than-twitter\/\" href=\"http:\/\/recode.net\/2014\/12\/10\/instagram-hits-300-million-users-now-larger-than-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter \u00fcberholt<\/a>. Die mobiloptimierte Plattform profitiert sowohl vom <a title=\"http:\/\/t3n.de\/news\/social-media-wachstum-523758\/\" href=\"http:\/\/t3n.de\/news\/social-media-wachstum-523758\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trend zur mobilen Nutzung sozialer Netzwerke<\/a> als auch von der wachsenden Bedeutung von visuellem Content.<\/p>\n<p>Einige privat gestartete Instagrammer haben eine so <a title=\"http:\/\/www.wuv.de\/digital\/fuenf_instagramer_die_man_kennen_sollte\" href=\"http:\/\/www.wuv.de\/digital\/fuenf_instagramer_die_man_kennen_sollte\" target=\"_blank\" rel=\"noopener noreferrer\">gro\u00dfe Popularit\u00e4t<\/a> erzielt, dass sie ihren Instagram-Auftritt mittlerweile professionalisiert haben. Alles deutet auf eine <a title=\"http:\/\/www.futurebiz.de\/artikel\/thesen-instagram-fur-unternehmen-2015\/\" href=\"http:\/\/www.futurebiz.de\/artikel\/thesen-instagram-fur-unternehmen-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">st\u00e4rkere Nutzung von Instagram durch Unternehmen<\/a> hin. Insbesondere Markenanbieter wollen von den besonders <a title=\"http:\/\/neuwaerts.de\/trafo\/articles\/2014\/ist_instagram_das_must_have_netzwerk_2015\" href=\"http:\/\/neuwaerts.de\/trafo\/articles\/2014\/ist_instagram_das_must_have_netzwerk_2015\" target=\"_blank\" rel=\"noopener noreferrer\">hohen Interaktionsraten<\/a> bei Instagram profitieren.<\/p>\n<p><strong>Filter, Hashtags und Quadrate<\/strong><\/p>\n<p>Markenzeichen von Instagram ist die Verwendung quadratischer Fotos. An diesem Format kommt niemand vorbei, der hier Fotos und Videos teilen m\u00f6chte. Hochgeladene Fotos k\u00f6nnen mit Filtern schnell h\u00fcbsch gemacht und Microblogging-m\u00e4\u00dfig mit kurzen Texten versehen werden. Sie werden automatisch \u00f6ffentlich geteilt und k\u00f6nnen bequem in anderen sozialen Netzwerken wie Facebook geteilt werden. Hashtags sind zentral, um bei Instagram gefunden zu werden. Wie bei anderen Plattformen \u00fcblich folgt man anderen Instagrammerinnen, kommentiert und &#8220;liked&#8221; Fotos.<\/p>\n<p><strong>Zwei US-Bibliotheken als einsame Spitzenreiter<\/strong><\/p>\n<p>Einsam an der Spitze der Bibliotheken auf Instagram scheint die <a title=\"http:\/\/instagram.com\/leclairelibrary\/\" href=\"http:\/\/instagram.com\/leclairelibrary\/\" target=\"_blank\" rel=\"noopener noreferrer\">LeClaire Community Library<\/a> mit ihrer Maskottchen-Giraffe Stretch T. zu liegen. Sie weist 102.000 Follower auf (Stand 9.2.2015 wie folgende Zahlen). Es folgt die <a title=\"http:\/\/instagram.com\/nypl\" href=\"http:\/\/instagram.com\/nypl\" target=\"_blank\" rel=\"noopener noreferrer\">New York Public Library<\/a> mit mehr als 70.000 Followern.<\/p>\n<p>Die n\u00e4chstgr\u00f6\u00dferen Bibliotheken bei Instagram sind mit jeweils um die 1.700 Follower die <a title=\"http:\/\/instagram.com\/britishlibrary\" href=\"http:\/\/instagram.com\/britishlibrary\" target=\"_blank\" rel=\"noopener noreferrer\">British Library<\/a> und die <a title=\"http:\/\/instagram.com\/burlingame_library\" href=\"http:\/\/instagram.com\/burlingame_library\" target=\"_blank\" rel=\"noopener noreferrer\">Burlingame Library<\/a>. Die Followerzahlen deutscher Bibliotheken bewegen sich bei Instagram bislang allenfalls im unteren Hunderter Bereich. Die <a title=\"http:\/\/instagram.com\/stabi_erlangen\" href=\"http:\/\/instagram.com\/stabi_erlangen\" target=\"_blank\" rel=\"noopener noreferrer\">Stadtbibliothek Erlangen<\/a> mit mehr als 250 Followern scheint hier zur Spitzengruppe zu geh\u00f6ren.<\/p>\n<p>Auch beim Vergleich von Universit\u00e4tsauftritten zeichnet sich ein \u00e4hnliches Bild ab: W\u00e4hrend es in den USA einige Universit\u00e4ten mit vielen tausend Followern auf Instagram gibt, etwa die <a title=\"http:\/\/instagram.com\/uofmichigan\" href=\"http:\/\/instagram.com\/uofmichigan\" target=\"_blank\" rel=\"noopener noreferrer\">University of Michigan<\/a> mit fast 54.000 Followern, scheint das Niveau im deutschsprachigen Bereich derzeit deutlich niedriger zu liegen. Zu den Spitzenreitern geh\u00f6ren hier wohl die <a title=\"http:\/\/instagram.com\/univienna\" href=\"http:\/\/instagram.com\/univienna\" target=\"_blank\" rel=\"noopener noreferrer\">Universit\u00e4t Wien<\/a> mit cirka 2.300 Followern und die <a title=\"http:\/\/instagram.com\/ruhrunibochum\" href=\"http:\/\/instagram.com\/ruhrunibochum\" target=\"_blank\" rel=\"noopener noreferrer\">Ruhr-Universit\u00e4t Bochum<\/a> mit etwas mehr als 900 Abonnenten. Manche Universit\u00e4ten rufen zu Cross-Postings zwischen Instagram und Pinterest auf, etwa die University of Michigan, die auf ihrer <a title=\"http:\/\/www.pinterest.com\/uofmichigan\/uminstagram\/\" href=\"http:\/\/www.pinterest.com\/uofmichigan\/uminstagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest-Pinnwand #UMinstagram<\/a> auf ihren Instagram-Account und den Hashtag #umsocial aufmerksam macht.<\/p>\n<p><a href=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22678\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik.png\" alt=\"Instagram-Blog-Text-Grafik\" width=\"1100\" height=\"620\" srcset=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik.png 1100w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-300x169.png 300w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-768x433.png 768w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-1024x577.png 1024w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-860x485.png 860w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-680x383.png 680w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-500x282.png 500w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-400x225.png 400w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-200x113.png 200w, https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2015\/02\/Instagram-Blog-Text-Grafik-50x28.png 50w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p><strong>Was liegt im Trend?<\/strong><\/p>\n<p>Fast jede Bibliothek auf Instagram postet Bilder mit Buchcovern, die durch Menschen, Tiere, Gegenst\u00e4nde, Pflanzen und andere Motive aus dem Umfeld der jeweiligen Bibliothek erg\u00e4nzt werden. Ob nun ein Buchcover seitlich erg\u00e4nzt wird, von oben oder der Buchr\u00fccken im Ganzen vervollst\u00e4ndigt wird, spielt kaum eine Rolle. Auch nicht, ob <a href=\"http:\/\/instagram.com\/p\/nxMDSaFZ_V\/?modal=true\" target=\"_blank\" rel=\"noopener noreferrer\">eine einzelne<\/a> oder gleich <a href=\"http:\/\/instagram.com\/p\/vrG7kjE1lq\/?modal=true\" target=\"_blank\" rel=\"noopener noreferrer\">mehrere Personen<\/a> das Buchcover erg\u00e4nzen. Alle machen mit!<\/p>\n<p>Unter dem Hashtag #emojibooks dagegen findet man viele bunte <a title=\"http:\/\/de.wikipedia.org\/wiki\/Emoji\" href=\"http:\/\/de.wikipedia.org\/wiki\/Emoji\" target=\"_blank\" rel=\"noopener noreferrer\">Emojis<\/a>, eine Bildersprache, die aus kleinen bunten Bildern besteht und gerne als Kurzschrift in Handynachrichten verwendet wird. Die Aufgabe f\u00fcr die Community: das aus Emoji-Zeichen bestehende Bilderr\u00e4tsel zu l\u00f6sen und den Buchtitel zu erraten. Um ein Beispiel zu nennen: Auf einem Instagram-Post sind ein <a title=\"http:\/\/instagram.com\/p\/wt-iKJxWzq\/?modal=true\" href=\"http:\/\/instagram.com\/p\/wt-iKJxWzq\/?modal=true\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00fcllfederhalter und ein rotes Herz<\/a> zu sehen und gesucht wird der Titel \u201eTintenherz\u201c von Cornelia Funke.<\/p>\n<p><strong>#letmelibrarianthatforyou und #libraryshelfie<\/strong><\/p>\n<p>Die New York Public Library setzte mit ihren Ablichtungen von <a title=\"http:\/\/instagram.com\/p\/yIbtPUzVmg\/?modal=true\" href=\"http:\/\/instagram.com\/p\/yIbtPUzVmg\/?modal=true\" target=\"_blank\" rel=\"noopener noreferrer\">Karteikarten mit Fragen an die Bibliothek<\/a> (aus Zeiten vor dem Internet) und dem Hashtag #letmelibrarianthatforyou einen Trend, den auch andere Bibliotheken gerne aufgriffen.<\/p>\n<p>Genauso verh\u00e4lt es sich mit dem <a title=\"http:\/\/instagram.com\/p\/yZ9MnhCH5H\/?modal=true\" href=\"http:\/\/instagram.com\/p\/yZ9MnhCH5H\/?modal=true\" target=\"_blank\" rel=\"noopener noreferrer\">#libraryshelfie Hashtag<\/a>. Dieser neue Trend &#8211; (vermutlich) ausgel\u00f6st durch den <a title=\"http:\/\/www.enjoygram.com\/tag\/libraryshelfieday\" href=\"http:\/\/www.enjoygram.com\/tag\/libraryshelfieday\" target=\"_blank\" rel=\"noopener noreferrer\">#libraryshelfieday<\/a> am 28. Januar &#8211; regt auch viele Nutzer aus der Community an, eigene Bilder zu dem Hashtag hochzuladen.<\/p>\n<p>Was in regelm\u00e4\u00dfigen Zeitabst\u00e4nden immer mal wieder angesagt ist: Bilder aus der Bibliothek, vom Geb\u00e4ude, von Veranstaltungen und von Ausstellungen einzustellen.<\/p>\n<p><strong>Authentisch und unterhaltsam im Dialog <\/strong><\/p>\n<p>F\u00fcr den Erfolg bei Instagram scheint \u00e4hnliches wie f\u00fcr Pinterest zu gelten: Instagram eignet sich zum <a title=\"http:\/\/de.wikipedia.org\/wiki\/Storytelling_%28Methode%29\" href=\"http:\/\/de.wikipedia.org\/wiki\/Storytelling_%28Methode%29\" target=\"_blank\" rel=\"noopener noreferrer\">Storytelling<\/a>, um authentisch Geschichten\u00a0jenseits von klassischer Werbe- oder PR-Kommunikation zu erz\u00e4hlen. Es eignet sich, um eine emotionale Bindung an eine Marke zu erzeugen. Sch\u00f6ne Fotos, lustige Aktionen, ein Blick hinter die Kulissen, die Interaktion mit Followern, Instagram-Fotowettbewerbe, die Herstellung von Verbindungen zwischen \u201ephysischer\u201c und virtueller Welt k\u00f6nnen geeignete Mittel daf\u00fcr sein. Eben alles, was sich interessant f\u00fcr die angestrebte Zielgruppe in quadratische Fotos verpacken l\u00e4sst.<\/p>\n<p>Authentisch sein, Menschen in den Vordergrund stellen und dialogorientiertes Kommunizieren geh\u00f6ren denn auch zu den <a title=\"http:\/\/www.nypl.org\/blog\/2014\/12\/23\/20-ways-make-people-fall-love-your-instagram-guide-libraries-and-other-cultural?utm_campaign=SocialFlow&amp;utm_source=plus.url.google.com&amp;utm_medium=referral\" href=\"http:\/\/www.nypl.org\/blog\/2014\/12\/23\/20-ways-make-people-fall-love-your-instagram-guide-libraries-and-other-cultural?utm_campaign=SocialFlow&amp;utm_source=plus.url.google.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener noreferrer\">Tipps der NYPL f\u00fcr andere Bibliotheken bei Instagram<\/a>.<\/p>\n<p>Alles in allem scheint sich Instagram wie auch Pinterest gut zu eignen, um Follower mit visuellen Ideen und mit Storytelling an die eigene Bibliothek zu binden. Im Gegensatz zu Pinterest verf\u00fcgt es aber nicht \u00fcber dessen Vorz\u00fcge als Inspirations- und Ordnungstool, sondern konzentriert sich auf die Foto-Kan\u00e4le.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21930\" src=\"https:\/\/www.zbw-mediatalk.eu\/wp-content\/uploads\/2014\/11\/icon_link.png\" alt=\"icon_link\" width=\"32\" height=\"33\" \/> Weiterf\u00fchrende Informationen:\u00a0<\/strong><\/p>\n<p><a title=\"http:\/\/oedb.org\/ilibrarian\/10-interesting-ways-to-use-instagram-for-your-library\/\" href=\"http:\/\/oedb.org\/ilibrarian\/10-interesting-ways-to-use-instagram-for-your-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 Interesting Ways to Use Instagram for Your Library<\/a><\/p>\n<p><a title=\"http:\/\/www.nypl.org\/blog\/2014\/12\/23\/20-ways-make-people-fall-love-your-instagram-guide-libraries-and-other-cultural?utm_campaign=SocialFlow&amp;utm_source=plus.url.google.com&amp;utm_medium=referral\" href=\"http:\/\/www.nypl.org\/blog\/2014\/12\/23\/20-ways-make-people-fall-love-your-instagram-guide-libraries-and-other-cultural?utm_campaign=SocialFlow&amp;utm_source=plus.url.google.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener noreferrer\">20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institutions<\/a><\/p>\n<p><a title=\"http:\/\/blogs.lse.ac.uk\/impactofsocialsciences\/2014\/04\/16\/five-ways-libraries-are-using-instagram\/?utm_content=buffer067ca&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" href=\"http:\/\/blogs.lse.ac.uk\/impactofsocialsciences\/2014\/04\/16\/five-ways-libraries-are-using-instagram\/?utm_content=buffer067ca&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noopener noreferrer\">Five ways libraries are using Instagram to share collections and draw public interest<\/a><\/p>\n<p><a title=\"http:\/\/www.ragan.com\/Main\/Articles\/48818.aspx\" href=\"http:\/\/www.ragan.com\/Main\/Articles\/48818.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Infographic: Scientifically proven ways to get more Instagram engagement<\/a><\/p>\n<p><a title=\"http:\/\/www.socialmediaexaminer.com\/instagram-marketing-guide\/\" href=\"http:\/\/www.socialmediaexaminer.com\/instagram-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Marketing: Your Complete Guide to Instagram Success<\/a><\/p>\n<p><a title=\"https:\/\/storify.com\/UMDLibraries\/libraries-on-instagram\" href=\"https:\/\/storify.com\/UMDLibraries\/libraries-on-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">(University) Libraries on Instagram<\/a><\/p>\n<p><a title=\"http:\/\/www.nypl.org\/blog\/2015\/01\/06\/10-best-book-related-instagram-accounts\" href=\"http:\/\/www.nypl.org\/blog\/2015\/01\/06\/10-best-book-related-instagram-accounts\" target=\"_blank\" rel=\"noopener noreferrer\">The 10 Best Book-Related Instagram Accounts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend Markenartikelhersteller die soziale Foto-Plattform Instagram zunehmend f\u00fcr sich entdecken, scheinen Bibliotheken mit hoher Reichweite dort bislang eine Ausnahmeerscheinung zu sein. K\u00f6nnen Bibliotheken zwischen Dekorationstipps und Highlights aus privaten Alltagsgeschichten einen festen Platz finden? Wie lassen sich hohe Interaktionsraten erzielen? Neben Pinterest geh\u00f6rt die Foto-Plattform Instagram zu den am st\u00e4rksten wachsenden Social Networks weltweit und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":22677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"footnotes":""},"categories":[1],"tags":[1443,1226,1502,1710,1747],"hashtags":[],"class_list":["post-22632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorisiert","tag-instagram-de","tag-markenbildungen","tag-marketing-de","tag-social-media-de","tag-soziales-netzwerk-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/22632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/comments?post=22632"}],"version-history":[{"count":2,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/22632\/revisions"}],"predecessor-version":[{"id":40671,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/posts\/22632\/revisions\/40671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media\/22677"}],"wp:attachment":[{"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/media?parent=22632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/categories?post=22632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/tags?post=22632"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.zbw-mediatalk.eu\/de\/wp-json\/wp\/v2\/hashtags?post=22632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}